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New Balance

My Way 

New Balance and BDG studios partnered together on this content series called "My Way". The series launched on Instagram stories and captured a day in the life of several inspiring women. New Balance footwear was highlighted within the story and we asked each woman what self-expression means to her and what inspires her to live fearlessly, her way.

Credits

Art Direction - Molly Kugelmann

Photography - Lauren Perlstein

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